In order to show that screams are consistent with the emotional characteristics of young people, Nongfu Spring Company can be described as carefully prepared. Nongfu Spring Company not only designed the screaming beverage bottle body into three sporty spiral bottles of red, blue, and green, making the entire bottle line present a bold, turbulent, angular and abstract personality image. What’s even more pleasing is that the Nongfu Spring Company designed the bottle cap to resemble a pacifier in a screaming manner. There is a cross-shaped opening in the middle of the pacifier. Close the lid and open a small lid on it. Then you can suck the drink through the "pacifier". Of course, you can also squeeze the body of the drink so that the drink will form a water column under pressure and spray into your mouth, or in an empty bottle Put boiled water on to make a prank among colleagues and friends.

In order to cater to the psychology of young people, the Farmer Company also divides "scream" into three types according to the characteristics of market segmentation: refreshing and powerful red drink bottled scream; blue drink bottle adapted to the needs of sports supplement amino acids Scream and scream in the low-sugar and low-calorie green drink bottle.

Farmer Scream completely appeared in front of consumers as an alternative, fashionable and avant-garde urban pioneer image.